British Telecom (BT) is a British multinational telecommunications services company. It is one of the largest telecommunications services companies in the world, which headquartered in London, United Kingdom. Millions of people use their services around the world.

Top three regions in terms of web search volume for “bt.com” are United Kingdom，Ireland and India. Other 7 regions on the left are Netherlands，Australia，Spain，Canada，France，Germany and China. As one of the largest telecommunications services companies that located in London, it is highly recognized at home in the United Kingdom for its comprehensive service and prior brand influence. India has a long history for trade and investment with United Kingdom, which makes a lot of companies from UK prevailed in India. India’s high position on the list, to some extent, reflects its supportive attitude towards the future development of telecommunication services.

All the cities in terms of web search volume for “bt.com” are from United Kingdom. The city rank shows that Brentford，Thames Ditton and Bletchley are in Top3. Moreover, Edinburgh，Poplar，Milton Keynes，Manchester，Reading，Sheffield and Birmingham come later on the list. To our surprise, as a capital city and the headquarters of this company, London’s rank is not as high as expected, in fact, ranking out of the list. This may, in a certain degree, reflects the drastic competition with other opponent like China Telecom.

BT Broadband subscribers will soon be swapping their Yahoo! Mail service for a bespoke email and account hub.

Starting in June 2013, the mail service move will begin with a relaunch of the BT.com web portal, ahead of adding BTSport.com this summer when the BT Sport channels go on air.

BT has opted for a staged move that will add new features gradually and combine both email and BT customer accounts under a single login, but keeping the same email address.

Nick Wong, director of online for BT’s Consumer division, said: “The new BT.com has been developed to make things easier and more engaging for our customers. They will only have to log in to this single site for all their requirements.

“We will be switching customers’ email over to BT Mail, which will include the features and functions they expect from a modern email service. It will also feature in-built anti-virus and anti-spam solutions. We will be keeping our customers fully informed about what changes to expect and when they will be able to enjoy the new services.”

The first stage will be closing the BT Yahoo! portal this summer for the relaunch of BT.com, with a link on the new homepage providing a link to BT Yahoo! Mail.

Later in 2013, customers will be moved to the new BT Mail and their inbox will go with them, including all of their folders. Customers will keep the same email address, although they may be prompted to change their password.

BT Yahoo! customers will be emailed to explain the change in more detail before it takes place.

“The new BT.com will feature breaking and exclusive news and features from a dedicated team of journalists at the Press Association covering areas such as news, entertainment and lifestyle,” Wong added.

“With BTSport.com also launching in the summer, we’ll bring customers exclusive live sports action as well.”

The new email and customer account hub will be provided by Critical Path (www.cp.net) using its Unified Messaging service, which also employed by TalkTalk, Three, T-Mobile, O2, Vodafone and Orange.

Sky recently moved all of its broadband customers from Gmail to an email service powered by Yahoo!, which left many users locked out of their email for days, or deluged with thousands of old emails via Outlook logins.

BT has awarded its digital advertising sales contract to AD2ONE, and has partnered with Google to supply the adserving technology and programmatic trading for the new look BT.com and BTSport.com that launches this summer.

BT has selected Google's ad platform DoubleClick for Publishers (DFP) to sit at the heart of its ad operations. Its inventory is to be made available to programmatic trading via the Google DoubleClick AdExchange.

AD2ONE will extend relationships with agencies and advertisers to deliver bespoke, premium, advertising inventory sales and placement for BT. A dedicated team will deliver the activity that includes homepage takeovers, site sponsorship, and adverts on the BT email login pages.

The new consumer sites from BT are to feature news, entertainment, tech and gadgets as well as sport. The sites have been designed to work seamlessly across all devices, reaching millions.

Google and AD2ONE will provide BT with the technology and support to enable programmatic buying and premium ad sales, alowing for media buying to be traded in real time.

"We are pleased to announce that we will be using Google's technology, and have appointed AD2ONE to operate as the sales partner for all online inventory across BT's consumer websites," said Nick Wong, director of online for BT Consumer.

"This partnership will deliver truly innovative and unique advertising placements for brands across our new websites."

"AD2ONE has been appointed to maximise the value of BT's online assets working in tandem with Google," said Grant Allaway, Group MD at AD2ONE, "It's a unique partnership that shows how we can offer scale to businesses wanting to unlock the value from all their platforms using contextually relevant display, video, and mobile advertising in tandem with programmatic buying."

BT recently awarded its TV ad sales contract for its new sports channels to Channel 4.