Analysis on the Worldwide Regional Web Search for “bt.com”

British Telecom (BT) is a British multinational telecommunications services company. It is one of the largest telecommunications services companies in the world, which headquartered in London, United Kingdom. Millions of people use their services around the world.

Top three regions in terms of web search volume for “bt.com” are United Kingdom，Ireland and India. Other 7 regions on the left are Netherlands，Australia，Spain，Canada，France，Germany and China. As one of the largest telecommunications services companies that located in London, it is highly recognized at home in the United Kingdom for its comprehensive service and prior brand influence. India has a long history for trade and investment with United Kingdom, which makes a lot of companies from UK prevailed in India. India’s high position on the list, to some extent, reflects its supportive attitude towards the future development of telecommunication services.

All the cities in terms of web search volume for “bt.com” are from United Kingdom. The city rank shows that Brentford，Thames Ditton and Bletchley are in Top3. Moreover, Edinburgh，Poplar，Milton Keynes，Manchester，Reading，Sheffield and Birmingham come later on the list. To our surprise, as a capital city and the headquarters of this company, London’s rank is not as high as expected, in fact, ranking out of the list. This may, in a certain degree, reflects the drastic competition with other opponent like China Telecom.