Google and AD2ONE appointed partners for BT.com and BTSport.com

BT has awarded its digital advertising sales contract to AD2ONE, and has partnered with Google to supply the adserving technology and programmatic trading for the new look BT.com and BTSport.com that launches this summer.

BT has selected Google's ad platform DoubleClick for Publishers (DFP) to sit at the heart of its ad operations. Its inventory is to be made available to programmatic trading via the Google DoubleClick AdExchange.

AD2ONE will extend relationships with agencies and advertisers to deliver bespoke, premium, advertising inventory sales and placement for BT. A dedicated team will deliver the activity that includes homepage takeovers, site sponsorship, and adverts on the BT email login pages.

The new consumer sites from BT are to feature news, entertainment, tech and gadgets as well as sport. The sites have been designed to work seamlessly across all devices, reaching millions.

Google and AD2ONE will provide BT with the technology and support to enable programmatic buying and premium ad sales, alowing for media buying to be traded in real time.

"We are pleased to announce that we will be using Google's technology, and have appointed AD2ONE to operate as the sales partner for all online inventory across BT's consumer websites," said Nick Wong, director of online for BT Consumer.

"This partnership will deliver truly innovative and unique advertising placements for brands across our new websites."

"AD2ONE has been appointed to maximise the value of BT's online assets working in tandem with Google," said Grant Allaway, Group MD at AD2ONE, "It's a unique partnership that shows how we can offer scale to businesses wanting to unlock the value from all their platforms using contextually relevant display, video, and mobile advertising in tandem with programmatic buying."

BT recently awarded its TV ad sales contract for its new sports channels to Channel 4.